How to SEO blog or how to SEO a blog? Where to start?
I have a friend who has had a blog/website for a year – religiously writing posts and articles and making a run for being one of the most prolific contributors to Ezine Articles. She’s one of the more successful “regular people” who is making a living through internet-based training system. And she asked me to look at her blog to find out why it wasn’t racing up the charts of the search engines aka Google.
Since she’s a very generous soul, she didn’t mind if I shared a few tips I found that might help you when it comes to how to seo your blog.
Top Three Mistakes or Oversights
1. Too many title keywords on a post.
The Title is the part of the meta data that shows up at the very top of the browser bar – if you look up you should see the following How to SEO Blog | How to SEO a blog | SEO for a blog – that’s my title to this post. Its only three sets of keywords and its not everything that I do but this is easier for a search engine to be able to know which words are important.
Well, if its so bad and we shouldn’t do it, why do so many of us put so many keywords in our titles?
My opinion but I think it comes from the mindset that easily slips into the pattern that if 3 or 4 keywords are good, 15 are better.
In actuality, too many keywords will just dilute the impact of your post or page. So pick three related keywords and use those in your title. Your site will have many pages and you can afford to focus since no one page has to do all the talking. Build your table (aka your website) with many legs (keyword specific pages) – not just one.
2. Too many keywords on a post.
Same sort of idea here but this is where you have keywords in the keyword portion of the meta data.
Techie alert – The meta data portion of the keyword section doesn’t show up visually on your site but it is seen by the search engines.
And like keywords in your title data – less is actually more because fewer keywords will increase the weight of importance the search engines assign those words when they see your post. Let me be clear – when you type in 20 or 30 words in as keywords, its not going to help you – and potentially it could be why you’re not higher in the searches for your keywords.
3. Keywords on a post that have no relation to the content of the post.
Just any old keyword will just not do.
The keywords for any particular page or post in order to be effective in their work to rank in search engines, they MUST be closely related to the actual content on the page. While obvious perhaps, most pages or posts that I’ve examined including my some of my own over time are set up using the same keywords as the general site keywords. However, this doesn’t make your site stronger, it makes it weaker.
By not being 100% clear about what your specific content is on that particular page by the use of specific, targeted, relevant keywords, you’re making it easy for search engines to put you on a back burner because they can’t “trust” that your information will be of service to their clients.
Remember search engines understand “a = a” much better than “a = the letter that comes before b.”
So be brave, be relevant, and be precise and choosey when you choose keywords. Using them to SEO your blog will ultimately help those who will be helped by your knowledge and expertise. Make it easy for the search engines to facilitate that through the use of keywords to SEO your blog.
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